Multinational Management 5th edition

ISBN:1439080658

ISBN13:9781439080658

Publisher:CENGAGE Learning

Authors:John B. Cullen, John B.(John B. Cullen) Cullen, K. Praveen Parboteeah

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Multinational Management Description

Multinational Management 5 Edition In today's increasingly complex global environment, developing and making strategic choices are the mainstays of successful decision making. The updated edition of Cullen & Parboteeah's MULTINATIONAL MANAGEMENT: A STRATEGIC APPROACH uses a distinctive strategic approach to explore the global economy and the impact of managerial decisions--equipping students with a strategic mindset. The text covers all topics essential to international management, including comparative management issues, formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, business ethics, and much more.
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